Eye on Tomorrow

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SITE DESIGN

Establishing an Internet presence is more than creating a web site. A web presence requires planning, creative thought, vision, research and effortful marketing in both time and dollars.

Small and large businesses are expanding and getting noticed in the Internet Marketplace through large vertical trade enterprises branching out to unique niches within their industry or industry specific communities, and a professional internet presence through effective web design and marketing.

For the most part, people will initially visit your web site for two reasons:

• They want to find out specific information or
• They are curious about what you do.

Your web site is an extension of your business. Make it:

• Informative
• Easily Navigable
• Command Attention

Determine the tone of your site. Design

• What information do you want to offer?
• Determine the flow and ease of view and use.
• What does your prospect need to make a decision?
• What makes you different?
• What will make you effective?
• What will hold their attention?
• What will keep them coming back?
• Why will they remember you?

You never have a second chance to make a first impression. From a business standpoint you want to make an immediate good first impression.

Do you sell a product or provide a service? Let them know quickly. Confused visitors will quickly leave your site !

Determine the Hierarchy of your site. This is a major part of our consulting and design process, and the most critical. Create a "wish list". Determine a budget. Work from your intended ultimate goal.

Most company information translates very well to an online format. Going online is an excellent opportunity to update your portfolios, product lists, etc.

Consider the expense to continually update your print portfolio, products list and company brochure. Your online format may be much less expensive to keep current, informative, competitive and interesting. A web site is not about brochureware. The internet is about information. Items that can enhance your site:

Catalog, Spec Sheets, Instructions, Relevant Uses, Upcoming Releases, Order Form, Information Request Form, Demos, Pictures, What's New, Industry Trends, Products Benefits, Alerts, Newsletters, Industry info, News Articles, Periodicals, Editorials.

IF YOU DON'T INFORM YOUR CUSTOMERS, SOMEONE ELSE WILL.

• Are you selling a product online?
• Will you encourage phone contact?
• Carefully choose a format.
• Make is easy to understand and use.
• Is it secure?
• Is it simple?
• Is it understandable?
• Are there instructions?
• Is an alternate form available?
• Is there enough information?
• Is there too much information?

Below is a short list of considerations to help you create an online exposure. We want to be part of your Internet experience and welcome an opportunity to discuss your needs and vision.

What Services Are Required?

This can range from basic HTML Design to an "Amazon.com" type of site. Some of those features are listed here—most are unnecessary for a practicable Web presence.

• Domain Registration
• Hosting/Secure Hosting
• Design/Site Mapping
• Flash development
• E-commerce engine
• Bulletin board area
• User registration system
• Database development for the support documents
• Secure hosting
• Catalog area, with back-end updating tools for the vendors
• User registration/profile management system
• Email list management/delivery system

Please e-mail for more information or to arrange a consultation.

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