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I have sold, promoted and praised everything from computers, printers and software (for IBM, Lexmark, Compaq, Dell, Novell, Panasonic) to credit cards and mortgages (for Chase, Amex, Citibank, MBNA, Prudential, Summit, Royal Bank of Canada), wine (for Seagram's) and beer (for Murphy's Irish Stout), health care (for Campus Care Network), postage meters (for Pitney Bowes) and government agencies (for the U.S. Military and the U.S. Postal Service). I have saved children (for Foster Parents Plan) and land (for The Adirondack Council), packed the house (for the Paul Taylor Dance Company) and relieved pain (for Nuprin) and embarrassment (for Detrol). I have put books in children's hands (for Scholastic et al.), cars in their parents' garages (for Oldsmobile), gasoline and phones in those cars (for Shell, Amoco, Bell Atlantic and Cellular One) and food in their cats' bowls (for Sheba). One of my mailings sold $5,000,000 in collectibles (for Hallmark Replicas). One of my catalog pages sold $695,000 from a single order (for IBM). Many of my direct mail packages became controls and one (for Panasonic) was cited in MaxiMarketing. I wrote Seagram’s first web site for its wineries. One of my ads ran for 12 years. I have won seven Caples Awards, three Echoes, two International Film Society Awards and a Catalog Age Citation. I treat every job with care. Some current clients: Citi f/i (interactive banking division of Citibank); eDirections Magazine (contributing writer); Lexmark; Axis Design (Panasonic Toughbooks) Staff positions: Grey Direct/Creative Director, IBM, Chase, Lexmark, JRAP Scholastic Inc./Creative Supervisor, Textbook Division Grosset & Dunlap, Inc., Publishers/Copy Chief Franklin Spier, Inc., Book Advertising/Copywriter The Free Press, Publishers/Promotion Manager Herder and Herder, Publishers/Copywriter Academic Press, Publishers/Copy Chief Miscellaneous: Contributing editor, New Jersey Ad Club adtalk, Creative Times. Translator, Italian/English. Author: The Bonsai Bear |
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327 Cleveland Avenue
Hasbrouck Heights, NJ 07604 TEL: 201-288-8617 FAX: 201-288-0567 e-mail: b.libster@worldnet.att.net |
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